Careers: Social Media Manager

The esports industry is constantly growing, and as it expands, there is a growing need for skilled professionals to manage social media platforms. One such role in the esports industry is that of a Social Media Manager. In this article, we will explore the role of a Social Media Manager in the esports industry and how this role ties into esports.


What is a Social Media Manager?


A Social Media Manager is responsible for managing a company’s social media accounts to promote their brand, engage with their audience, and drive traffic to their website. They develop social media strategies, create and publish content, and monitor social media metrics to ensure that the content is reaching the target audience and achieving the desired goals.


How Does the Role Tie into Esports?


In the esports industry, Social Media Managers play a vital role in promoting events, teams, and players. They use social media platforms such as Twitter, Facebook, Instagram, and TikTok to engage with fans, build brand awareness, and promote upcoming events. They also work closely with the marketing team to develop social media campaigns that align with the brand’s overall marketing strategy.


During esports tournaments and events, Social Media Managers work closely with the production team to ensure that all content is published in a timely manner and promoted effectively across social media platforms. They may live-tweet matches, post behind-the-scenes photos and videos, and engage with fans to create a sense of community around the event.


Skills Needed to Become a Social Media Manager in Esports


To become a Social Media Manager in the esports industry, you will need a strong background in social media marketing, digital marketing, or a related field. You should have experience managing social media accounts, developing social media strategies, and creating engaging content.


In addition to technical skills, you should have a strong understanding of the esports industry and the players, teams, and events that make up the industry. You should be able to think creatively and develop social media campaigns that will resonate with the target audience. You should also have excellent communication and organizational skills, as well as the ability to work under tight deadlines.




Social Media Managers play a critical role in the esports industry, helping to promote events, teams, and players on social media platforms. If you are interested in pursuing a career as a Social Media Manager in esports, focus on developing your social media marketing skills, understanding of the industry, and ability to think creatively and develop engaging content. With the esports industry continuing to grow, the need for skilled Social Media Managers is only going to increase, making it an exciting and dynamic career path to pursue.